CASE STUDY

Together Labs made TapResearch its #1 monetization partner, with +250% ARPU per engaged user

Inside IMVU's rewarded-survey strategy — how one of the world's largest avatar-based social platforms grew revenue without sacrificing engagement or retention.

+50%Boost in engagement rate
+250%ARPU growth per engaged user
#1Ranked partner, iOS & Android
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01About Together Labs

Together Labs is the company behind IMVU, one of the world's largest avatar-based social platforms and virtual worlds. The company helps people connect, create, and earn in digital environments through immersive social experiences, creator-driven economies, and virtual commerce. IMVU is the flagship product — users create avatars, socialize in 3D spaces, attend events, and buy or create virtual goods.

The community is made up of social, highly engaged users who come to express themselves through avatars, build relationships, join virtual communities, and engage with creator-generated content. Together Labs has millions of users, with strong engagement and a large creator ecosystem powering its virtual economy — including a notably strong presence among younger adult users and women.

02Challenge

With user acquisition more expensive than ever and retention difficult across mobile gaming, Together Labs needed a way to monetize non-paying users without bombarding them with more interstitial ads that could hurt engagement and retention.

As a platform built around social interaction and virtual commerce, they had to balance monetization opportunities against engagement, retention, and the health of their creator ecosystem. Their Ad Monetization team partnered closely with TapResearch to better understand users and optimize Rewarded Survey promotions — improving engagement and revenue while safeguarding the user experience.

“

TapResearch proved to be the most nimble and responsive partner we worked with on a regular basis. They encouraged feedback and collaboration to help identify opportunities for feature enhancements or solve challenges we were working through.”

Ryan Dong
Together Labs

03Solution

Together Labs and TapResearch explored a range of strategies together: new-user rewards, personalized bonuses for users who hadn't engaged recently, and periodic currency-sale promotions. TapResearch also built the free Quick Question survey product, now used to gather honest feedback on the in-app experience.

Optimization strategies implemented in IMVU

  • Quick Questions — streamlined user feedback on key topics, including UA attribution and event feedback.
  • TapResearch Banners — improved visibility and click rate during promotions.
  • Periodic credit-sale promotions to drive participation.
  • First-Time-User sales — improved participation and retention for new users.
  • User Boosts — personalized, targeted promotions to re-engage lapsed Rewarded Survey participants.
  • TapResearch Offers — an additional earn option for users inside the TapResearch experience.
IMVU screens: a 2X rewards survey prompt and the TapResearch survey wall during a 2x Reward Boost

04Results

TapResearch is now Together Labs' top monetization partner by clicks and revenue across both iOS and Android. The optimization strategies delivered:

  • +50% boost in user engagement rate
  • +50% boost in participation rate (survey clicks per user)
  • +250% ARPU growth (average revenue per engaged user)
  • Ranked #1 by revenue on both iOS and Android
  • 44% / 36% of all managed offer & survey revenue (iOS / Android)

Results at a glance

+50%Engagement rate
+50%Participation rate
+250%ARPU growth
#1Partner by revenue

TapResearch is now their #1 monetization partner across iOS and Android — proof that understanding what users believe is good for the business and good for the player.

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