CASE STUDY

Socialpoint Sparks a 2.75x Increase in ARPDEU During the Covid-19 Pandemic with TapResearch

Socialpoint partners with TapResearch to deliver rewarded surveys that unlock premium experiences, elevate engagement, and increase revenue in Dragon City and Monster Legends.

2.75XIncrease in ARPDEU
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01About Socialpoint

Socialpoint is a world-renowned mobile games developer and publisher based in Barcelona, Spain and best known for hit games, Dragon City and Monster Legends. When the Covid-19 pandemic threatened the stability of businesses across industries, and Apple began to double down on its stance against PPE (pay-per-engagement) advertising, leaders at Socialpoint knew that it was time to future-proof their monetization strategy with a safe, risk-free alternative to offer walls.

Industry: Mobile Games · Country: Worldwide · Site: www.socialpoint.es

02Challenge

Advance monetization beyond advertising. As a mature and growing studio within the rapidly growing Take-Two portfolio, Socialpoint needed a scalable way to diversify their global revenue strategy beyond just advertising. This decision was accelerated after Apple began swiftly rejecting applications from the iOS app store for not complying with their policy against pay-per-engagement (PPE) advertisements commonly used in offer walls. Socialpoint needed to diversify their strategy.

“

TapResearch opened an entirely new source of revenue for Socialpoint that fit perfectly within our rewarded monetization strategy. Our users quickly adopted the new format and there were no negative impacts to our user support and communities. We're excited to grow this partnership.”

Sofia Gilyazova
Head of Ad Monetization at Socialpoint

03Solution

Rewarded surveys that generate net-new revenue and elevate player experiences. Sofia began looking for alternatives to ads, and turned to TapResearch to expand her global monetization strategy across Socialpoint's portfolio. Surveys were a great extension of their current rewards offering, which includes video and offers. With rewarded surveys, Socialpoint users now have a new format to earn the large reward amounts they were trying to reach by watching 15+ rewarded videos per session. The new format also gives Sofia's team access to large global market research budgets estimated at over $47B in annual spending, in a familiar mobile format to their users.

The success plan: tactics to educate users about rewarded surveys and increase LTV

  • Introduced a clear CTA to differentiate rewarded formats
  • Posted announcements in forums to inform and educate users
  • Ran currency sales to increase valuable engagement
  • Added currencies to appeal to more types of users
  • Ran regular cannibalization checks of iAP and other formats
Dragon City and Monster Legends earn screens with a Take Surveys option

04Results

Overall business success.

  • 2.75X increase in ARPDEU with no signs of slowing down during the Covid-19 pandemic.

Results at a glance

2.75XIncrease in ARPDEU
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