01About Pocket Gems
Pocket Gems is on a mission to build the greatest games and interactive entertainment in the world. With products that have been downloaded over 500 million times by mobile players across the globe, Pocket Gems works hard to deliver memorable mobile game experiences that keep their players coming back for more. As a top performing studio, the team sought out a new partner to continue fueling their growth as the global privacy landscape rapidly transformed.
03Solution
Introduce Rewarded Surveys as a new access point for premium content. After careful consideration and collaboration with TapResearch, the team decided that Rewarded Surveys fit their player engagement and monetization strategy, and met the requirements they were looking for in a partner. The new feature would live in an all new “Earn Gems” section of the game that was introduced to players as part of the rollout giving all player types a dedicated earn center in the game where they can discover Offers for the first time.
The team ran a series of A/B tests on both iOS and Android games to ensure a net-positive result and players quickly began adopting the new format. Methodology: the team initially launched the survey to 5% of the target population for around two weeks, then gradually rolled it out to 50% and 95%. For each roll out, the team focused on player happiness first, looking at player engagement metrics, then also measured business growth through ARPDAU of existing in-app currency and conversion rate.
