CASE STUDY

PeopleFun Increases Engaged ARPDAU by 50% with Rewarded Surveys

PeopleFun partners with TapResearch to offer rewarded surveys that drive engagement, elevate player experiences, and generate net-new revenue in WordScapes.

50%Increase in engaged ARPDAU
3.4xLonger player sessions amongst engaged users
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01About PeopleFun

PeopleFun is a mobile game publisher and makers of top grossing word game WordScapes on iOS and Android. They are also the makers of Age of Empires, one of the best-selling and most award-winning games of all time. When they realized that too much of their monetization strategy depended on the success of advertisements and rewarded video offers, they decided to search for alternatives that would not compromise existing revenue.

Industry: Mobile Games · Country: Worldwide · Site: www.peoplefun.com

02Challenge

Diversify revenue and boost ARPDAU. PeopleFun wanted to diversify their rewarded monetization strategy and give users an alternative opt-in format to earn in-game currency beyond video and other offers. The solution they were searching for had to be a low-risk, high-yield option for generating revenue while positively impacting overall engagement. With an eye on the future, the PeopleFun team kept player interests top-of-mind, stayed firm on requiring a seamless user experience, and sought a solution that did not rely on 3rd party tracking for success.

“

Rewarded Surveys fit perfectly into our monetization strategy. Users opt-in on their own time and enjoy sharing their opinions for the high payouts. TapResearch has become a high yield partner across iOS, Android, and our Facebook game.”

John Boog-Scott
COO, PeopleFun

03Solution

Rewarded surveys that are a user-friendly path to net-new revenue. TapResearch met all of PeopleFun's criteria for a new monetization partner. By engaging players with our rewarded surveys during “shopping moments” across the game, PeopleFun could offer greater flexibility in how players choose to navigate the game. By including rewarded survey options whenever other offerings are shown, players have more agency in how they'd like to earn new currency. And with an intuitive user experience, our patented Guaranteed Payout™ system (the feature that allows players to receive rewards based on their participation—whether they complete a survey or not), immediate rewards, and more, rewarded surveys have quickly become a preferred method for earning free in-game currency for WordScapes players.

WordScapes home screen and the TapResearch survey wall in the game

04Results

Overall business success.

  • 50% increase in engaged ARPDAU, a direct result of our ability to generate value for publishers and players alike.
  • 3.4x longer player sessions amongst engaged users, a result of having a better way to earn virtual currency that keeps players in the game and excited to earn more generate value for publishers and players alike.

Results at a glance

50%Increase in engaged ARPDAU
3.4xLonger sessions, engaged users
Download the PDF
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