01About Mode Mobile
Mode Mobile is the company behind the Mode Earn App and EarnOS — a rewards platform designed to help users earn money from everyday smartphone activities. Through partnerships with advertisers and content providers, Mode lets users earn rewards for engaging with activities like listening to music, playing games, shopping, completing surveys, and interacting with sponsored content. The company's mission is to transform smartphones into income-generating devices by sharing the value of user engagement with consumers.
Mode serves a broad, global audience of mobile users looking to earn rewards from the time they already spend on their phones. Its users are highly engagement-driven and actively participate in a variety of rewarded experiences — including games, offers, surveys, media consumption, and shopping.
03Solution
Mode Earn App's product and marketing teams worked closely with TapResearch to launch more optimal survey promotions and create new user-level boosts — driving 3X growth over the course of twelve months. TapResearch consulted with Mode to optimize their survey promotion schedule, messaging, and targeting, driving more user interest, opt-in, and survey participation.
Engagement strategies implemented in the Mode Earn App
- Consistent Survey Boost Promotions — frequent, meaningful promotions to drive increased survey adoption and completion rates.
- Seasonal survey promotions — aligned with holidays and in-app events to drive higher engagement and revenue.
- User Boosts — personalized promotions targeting high-priority groups (New, Lapsed, and At-Risk users).
- Customized "Bonus Bar" — multiplier rewards for survey-completion streaks, tied to in-app events and challenges.
- TapResearch Quick Questions — quick, streamlined user feedback to guide optimization.
