CASE STUDY

Mistplay doubled ARPDEU and revenue with rewarded survey promotions on iPhone

When Mistplay launched on iPhone in 2025, TapResearch Rewarded Surveys were part of the experience from day one, giving users another way to turn their time and opinions into real-life rewards.

65–70%Profile completion rate
~20%Weekly survey participation
2XARPDEU & revenue from promotions
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01About Mistplay

Mistplay is a pioneer of play-and-earn, providing rewarded advertising and monetization solutions to mobile game and app publishers worldwide. Leveraging a play-and-earn model in its owned and operated apps as well as a network of partner apps, Mistplay drives sustainable growth and engagement for its clients as well as creating rewarding fun experiences for users.

With the launch of Mistplay for iPhone in 2025, the company brought that model to a new high value audience and expanded the ways users could earn from day one with TapResearch Rewarded Surveys as a key technology partner.

02Opportunity

Rewarded user acquisition has become an increasingly important part of the mobile gaming growth playbook. But the opportunity for rewards doesn't end once a player installs a game. As mobile publishers look to build deeper relationships with users, rewards are becoming part of the entire engagement lifecycle, giving users more reasons to interact, progress, and return to games.

Mistplay's users aren't always ready to start a new game, reach another milestone, or spend more time playing. Surveys provide users with a quick and low friction way to make progress toward their next reward: more earning opportunities, short and flexible engagement moments, a clear value exchange, and another reason to return.

“

From the beginning, our goal with Mistplay for iPhone was to give users more ways to engage and earn. Rewarded surveys have been a natural extension of that experience, giving our members another way to make progress toward the rewards they value while complementing the core gaming experience.”

Alex Galasso
VP of Consumer Product, Mistplay

03Solution

Make surveys feel native, not bolted on. Mistplay integrated TapResearch surveys directly into the app's Earn tab, presenting individual survey opportunities as native tiles within the broader Mistplay rewards ecosystem. Rather than sending users to a generic survey wall, each opportunity communicates the two things that matter most before a user engages: potential rewards available upon qualifying and completing the survey, and estimated time to complete.

Give users a reason to earn now. In addition to an always-on survey experience, Mistplay introduced bi-weekly LiveOps currency events, temporarily increasing the rewards users can earn through TapResearch surveys. During these events, boosted rewards and a countdown appear on the Earn tab and carry through to the survey experience.

  • Boosted Surveys on the Earn tab — boosted point values and a countdown timer surface the event natively in Mistplay.
  • 1.5X Reward Boost — every survey pays 1.5X during the event, with a Bonus bar that rewards completion streaks.
Mistplay for iPhone screens: Boosted Surveys on the Earn tab and a 1.5X Reward Boost with a Bonus bar

04Results

From launch, Mistplay's audience on iOS demonstrated strong alignment with rewarded research and since launch has consistently participated at or above TapResearch benchmarks.

  • 65–70% of users who began the TapResearch profiling experience successfully completed their profile
  • ~20% of eligible Mistplay for iPhone users participate in surveys each week, with user earnings well above the TapResearch network average
  • 2X ARPDEU & revenue: bi-weekly multiplier promotions doubled average revenue per daily engaged user and revenue (daily revenue, June 15 – September 12)

Results at a glance

65–70%Profile completion
~20%Weekly participation
2XARPDEU and revenue from promotions

Paired with bi-weekly LiveOps promotions, surveys became an earning experience users actively choose, at or above TapResearch benchmarks from day one.

Download the PDF
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