As a company, Berbix wanted to move from anecdotal evidence to verifying its ideas with data-driven market insights. As an innovative start-up, Berbix’s team knew they must be strategic about what they prioritize internally. With various stakeholders, it can be difficult for a start-up to know what ideas deserve investment.
Berbix had 8 principal ideas on their roadmap. As a lean team, they knew they needed to rank what features would make the biggest impact and prioritize developing those features first to strategically use their engineering and go-to-market resources.
In order to validate what feature requests would make the largest impact on their business, they wanted to measure market appetite and get validation from actual users rather than having to make educated guesses from anecdotal evidence.
Using TapResearch’s Market Insights Solution, an agile DIY survey platform that provides 24/7 access to millions of global respondents, Berbix was able to get direct access to survey respondents who use services that require them to verify photo IDs online, like scooter app users, online cannabis/alcohol consumers, etc.
With TapResearch’s intuitive survey tool, Berbix was able to present their target audience with various concepts to understand adoption likelihood given different parameters and contextualize usage intent. The results took 8 principal ideas on their roadmap and helped the Berbix team clearly rank them in terms of priority and product-market fit.
With access to market intelligence, Berbix didn’t have to guess on their roadmap prioritization with anecdotal evidence. Instead, they could back up their decisions with real-time data. TapResearch’s Market Insights solution offers a fast, cost-effective way to collect high-quality data from everyday people. The Berbix team cited three principal benefits to partnering with TapResearch:
- Faster Data Access: Berbix gets access to instant data to power their decisions quickly with real-time access to TapResearch’s robust Audience Network that sees more than 3 million respondents a month.
- Lower Research Cost: As a start-up, Berbix is unable to budget for exorbitantly expensive Market Research Solutions. With TapResearch’s Market Insights Platform, Berbix can get access to data-driven insights, while cutting their costs by 75-80%!
- More Accurate Results: With TapResearch’s mobile-first technology reaching everyday consumers via hundreds of mobile apps, Berbix knows they are getting a representative sample of everyday respondents rather than professional panelists, giving them more confidence in their results.