Aki Technologies competes in the increasingly competitive AdTech landscape, against both large companies and emerging solutions. Using TapResearch’s Market Insights solution, the Aki Technologies team is able to bolster marketing, sales, and thought leadership materials in a fraction of costs and time. With TapResearch’s Market Insights their team stays on top of new trends, establishes cutting-edge solutions, and develops insightful reports for their clients.
Aki Technologies needed an easy and affordable research solution to help power their decisions and establish themselves as a thought leader in the industry.
In the past, Aki Technologies would have to hire an external agency to outsource insights work, which not only required an expensive budget, but also lengthy timelines. Equipped with an easy-to-use survey platform with access to the TapResearch Audience Network, Aki Technologies team gained agency over their own content and report creation.
Using TapResearch’s Market Insights Solution, an agile DIY survey platform that provides 24/7 access to millions of global respondents with a click of a button, Aki Technologies can quickly create content for webinars, engage journalists using data-driven storytelling, and army up for calls using real-time data, etc. The Market Insights solution offers an easy-to-launch, flexible solution for accessing high-quality sample of real, everyday people.
Now armed with TapResearch’s Market Insights Platform Aki Technologies’s Marketing and Market Intelligence teams can conduct 3x the research at a fraction of the cost, unlocking new use cases for research throughout the company. The Aki Technologies team highlighted three examples of how TapResearch’s Market Insights Solution empowered their team:
- Ad variable testing: With TapResearch’s Market Insights as a key part of a report, the Aki Technologies team was able to conduct a discrete choice analysis to glean which elements of personalization resonated most with consumers.
- Sales enablement: With TapResearch’s Market Insights Platform, Aki Technologies can create personalized sales materials grounded in data to tell a story of the trends within various verticals helping to convert leads into clients.
- Press coverage: With the ability to track trends over time, the Aki Technologies team is now capturing more earned media publications with new journalists and sources.